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Lynda - The Science of Logo Design

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Posted on Sep-02-2017 00:18 | by cod2war | 1 146 views

Lynda – The Science of Logo Design
Beginner | 0h 41m | 182 MB

Info: Logo design requires artistry, but did you know your logos can also benefit from science? In this course, William Lidwell introduces the whys behind well-known guidelines, and even debunks a few outdated design myths along the way. He reviews the four principles that make a logo ARMM’d for use: attention, response, meaning, and memory. By using these tips, you can bring scientific rigor to your logos, and start designing on evidence—not industry hearsay.

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